WABA CLOUD API Turn WhatsApp Into Your Ultimate Sales Channel

Turn WhatsApp Into Your Powerful
Sales & Marketing Channel

Send campaigns, automate conversations, follow up with leads, and let AI handle customer conversations — all directly from the CRM. No separate tools required.

Start WhatsApp Marketing Explore Features
Msgora Outbound Marketing Engine Meta Sandbox/Live Mode Support
Meta API Connected
Approved Template Payload:
hello_world (English)
"Welcome 1! Thank you for registering with Msgora. Your test credentials are ready."
Parsed outbound target number: to: "918983853498" (Leading '+' symbol automatically stripped)
DELIVERY VERIFICATION
Meta Trace Status 🟢 SUCCESS
Provider Message ID wamid.HBgLOTg3NjU...
Wallet Deduction -₹0.80

Why WhatsApp Marketing?

Reach your users directly in their chat workspace with unmatched opening rates.

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Reach Directly

Unlike emails that land in spam, WhatsApp notifications are read within 5 minutes.

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Faster Engagement

Automate fast follow-ups to incoming responses to turn chats into conversions.

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Increase Sales

Promote launch deals, discount templates, and run interactive follow-up triggers.

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Automate Chats

Scale support queries with custom-trained AI chatbots without hiring agents.

Traditional Marketing ➔ Low open rates (15-20%), slow response, hard to manage
VS
WhatsApp + CRM ➔ Direct Delivery (98% Open), instant AI chatbot replies, fully tracked

WhatsApp Marketing Suite

A complete ecosystem designed to manage your customer interactions on WhatsApp.

campaign
Bulk Campaigns

Broadcast promotional offers and template campaign updates to custom filtered leads pipelines in one click.

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Promotional Offers

Send personalized discounts and coupons templates directly to your whitelisted contacts list.

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Lead Follow-ups

Automate triggers on lead status changes to prompt WhatsApp follow-up messages automatically.

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Sales Messaging

Nurture hot deals in your sales pipeline with customized product catalog templates.

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Customer Notifications

Send billing alerts, service schedules, and account credentials notices natively.

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Reminders

Send dynamic automated reminders for unpaid invoices, scheduled calls, or upcoming meetings.

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Announcements

Keep your core customers informed with announcements templates and company updates.

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Re-engagement

Automate campaigns to win back cold/inactive leads by sending customized greeting discount codes.

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Lead Nurturing

Execute targeted broadcasts according to contact stages, industry, or custom tags.

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Customer Support

Manage incoming support tickets inside a collaborative team Live Inbox with active human/AI modes.

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Scheduled Campaigns

Create campaigns in advance and set specific dates/times to trigger Meta broadcasts.

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Template Management

Draft templates, submit for Meta approval, and poll verification status inside the CRM.

🤖 CONVERSATIONAL AUTO-PILOT

Let AI Handle Your
WhatsApp Conversations

When a customer replies to your WhatsApp messages, our AI chatbot engine automatically reads WABA webhook events, understands the inquiry context, and drafts a precise response using knowledge bases already configured in the CRM.

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Dynamic Knowledge Base Alignment

AI aligns queries with website knowledge base or custom-entered company FAQs.

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Seamless Human Handoff Routing

If a lead requests a human representative, AI automatically re-routes the inbox session mode to human sales/support agents.

AI Automation & Handoff Flow
Customer WhatsApp Msg
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AI Understands Query
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CRM Knowledge Base Sync
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IF MATCHED
Auto Reply
IF HUMAN REQUESTED
Human Handoff
🔄 ALL-IN-ONE CRM ECOSYSTEM

Native CRM Integration
Not a Separate Tool

Unlike stand-alone WhatsApp sender softwares that require manual exports, Msgora's WhatsApp module works natively with your Facebook Leads integrations, pipeline stages, and contact segments. Keep all context in a single profile timeline.

Utm & Leads Mapping

Incoming leads from website forms or Meta Lead ads immediately sync, assigning appropriate sales employees and prompting initial template greetings.

One-Click Conversations

Launch chats directly from lead details page, track WABA analytics logs, and view agent interaction logs without page refreshes.

Msgora CRM Pipeline Auto-Journey
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1. Meta / Web Lead
Inbound lead captured
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2. Auto Assignment
Assigned to Sales Agent
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4. AI Conversation
AI answers queries
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3. WhatsApp Trigger
Greeting Template sent
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5. Sales Conversion
Deal closed successfully

Powerful Campaign Management

Track your marketing broadcast statistics in real-time with granular trace metrics.

Metrics That Matter

Our campaign engine doesn't just broadcast messages. It tracks full transmission states directly from the WABA webhooks node, allowing you to monitor the success of your promotional outreach.

  • done Delivery Tracking: Know exactly when Meta received, sent, and delivered WABA payloads.
  • done Read Receipts: Capture instant "read" callbacks when a contact views templates.
  • done Interactive Replies: Check which campaigns triggered the highest customer conversation rates.
Active Campaign: Festive Season Launch
COMPLETED SUCCESS
Target Audience: 1,250 Contacts
send
1,250
Sent
done_all
1,242
Delivered (99.3%)
visibility
1,098
Read (88.4%)
reply
438
Replied (35.2%)
💎 FLEXIBLE CREDITS

Simple WhatsApp Credits. Pay for What You Use.

No high monthly software rentals. Purchase credits natively inside the CRM wallet and execute broadcasts as needed.

Starter Top-up

₹299

Great for small startups testing verified sandbox lists.

  • 250 WhatsApp Credits
  • Meta Cloud API Setup
  • Standard template approval
Buy Credits

Growth Pack

₹1,199

Perfect balance for mid-size sales operations teams.

  • 1,000 WhatsApp Credits
  • Lead pipelines auto follow-up
  • Custom trained AI Chatbot helper
Buy Credits

Scale Pack

₹5,999

Ultimate volume for enterprise broadcast campaigns.

  • 5,000 WhatsApp Credits
  • Bulk UTM variables campaigns
  • Priority Meta API trace assistance
Buy Credits
*Note: Actual message transmission rates are dynamically determined by Meta regional destination criteria. Wallet balance only debited on success status.

Ready to Turn WhatsApp Into
Your Growth Engine?

Natively broadcast marketing campaigns, deploy AI assistants, and track sales conversations inside Msgora CRM today.

Start WhatsApp Marketing Get Started
WhatsApp + CRM Suite
AI Conversations
Automated Follow-ups
Secure Meta API

Frequently Asked Questions

Answers to common questions about WABA setup and credit system.

WhatsApp Marketing allows businesses to communicate with contacts directly on their WhatsApp chats using Meta's official WABA Cloud API. Msgora integrates this features natively with CRM deals pipelines.

Yes. You can select contacts based on custom tags or pipeline stages, and send pre-approved template marketing campaigns instantly or schedule them for a later date.

Yes. Incoming responses trigger WABA webhooks. If the conversation mode is set to "AI Bot", Msgora reads the client query and auto-responds using your custom-trained CRM knowledge base.

Absolutely. You can set automated triggers that launch templates when lead stages are changed, or trigger custom WhatsApp follow-up notifications when a new contact registers.

Yes. Human handoff is a core feature. If a customer asks to speak to an agent, or if AI cannot resolve the request, the mode shifts to "Human" and alerts team members in the Live Chat Inbox.

We use a simple credit-based wallet system. Wallet balances are debited only when the Meta Cloud API successfully accepts the template message, ensuring you never pay for failed transmissions.

Setting it up is easy. Go to Meta Developers Portal, register your Meta App, copy the Phone Number ID and Access Token, and save them in the CRM settings card. See the User Guide for step-by-step screenshots.